Adidas Ireland continues profit and sales slump

There were no trophies won by Adidas Ireland off the field last year as sales and profits slumped further.

Adidas is the kit supplier for Munster rugby, but in common with the provincial side last year, Adidas (Ireland) Ltd saw its fortunes decline further in the Irish market, recording a 20% drop in pre-tax profits to €693,000.

This followed revenues declining by 19% from €35.5m to €28.8m in the 12 months to the end of December last. The slump in revenues followed a 19% decline in 2012, going down from €43.67m to €35.5m.