Mobile marketing getting better and better coverage

The popularity of mobile marketing as a means of reaching, interacting with, and monetising the interest of consumers is growing, according to new research.

A study of marketing managers from some of Ireland’s leading retail, restaurant and fast food brands, compiled by mobile marketing firm ZinMobi, identified the technique aimed at mobile devices as the most effective way of delivering an effective return on investment.

ZinMobi chief executive, Brian Stephenson said the results reflected brands’ increasing awareness of mobile marketing, as conventional methods begin to wane in popularity.