Secrets of data analytics to be explored at digital media marketing conference

The international stars of digital media marketing will gather in Dublin to share their thoughts, techniques (and a few secrets) on data analytics as part of the third annual measurement.ie conference.

Thu, 14 Aug, 2014 - 01:00

2FM's Rick O'Shea will MC the one-day conference at the Abbey Theatre, Dublin, on September 10, which is comprised of talks in the morning, in-depth workshops after lunch and a final talk in the late afternoon.

There will be speakers from all corners of the digital world, including Mat Morrisson Head of Social Media for Starcom MediaVest, Dena Walker from Irish International, James Whatley, Social Media Director for Ogilvy and Mather, one of the biggest ad and marketing agencies in the world.

Also there will be Joanne Casey Managing Director of Glowmetrics, Barry Hand, owner of Handmade Marketing, Shane McAllister CEO and founder of Mobanode, Beth Grantner consultant at Brilliant Noise and Paul Buckley, head of social media Aer Lingus.

Organiser Damien Mulley added: "We're proud to be flying in the giants of advertising and PR to share their experiences in running social media campaigns, and delighted that we get to match them with some amazing local talents who are successfully marketing to the world."

Landmark Media website, BreakingNews.ie, are overall sponsors of the event.

Damien Mulley, organiser, said "BreakingNews.ie are trailblazers in rapid response media and early adopters of all forms of digital since 2001 and we're excited with the multi-format media expertise they will bring to this event to make it even more successful."

Speaking about the conference Jill O Sullivan, Digital Editor with BreakingNews.ie, said: "We are delighted to be associated with this event, particularly in such a fantastic location. We consider digital metrics as important as the content itself.

"We look forward to hearing what the different experts have to say on the day and are confident everyone who attends will learn something new."

Tickets are available from Eventbrite.