Ad agencies optimistic about prospects

Irish advertising agencies are significantly more optimistic about the industry’s prospects, with the majority expecting increased turnover across the sector by the end of the year.

The Institute of Advertising Practitioners in Ireland’s (IAPI) annual census showed that nearly eight in 10 companies expect industry turnover to increase to the end of 2014, up from just a fifth last year.

Subsequently, the majority of agencies are also expecting growth in their own businesses in 2014.