Irish advertising agencies are significantly more optimistic about the industry’s prospects, with the majority expecting increased turnover across the sector by the end of the year.

The 2013 Industry Census released by the Institute of Advertising Practitioners in Ireland (IAPI) has revealed that that the numbers employe in the sector are "on par with 2007 pre-recession levels".

The Public Relations Consultants Association (PRCA) and the Institute of Advertising Practitioners in Ireland (IAPI) today launched a series of expanded guidelines for the procurement of advertising and public relations services by the public sector.