Cleverbug’s global growth is on the cards

An Irish greeting card app company, which utilises social media to connect to as many as 50m people across the world, is aiming at €250m gross profit within five years, writes Trish Dromey.

Using technology and social media to create a greeting card for the 21st century, Dublin company Cleverbug has set out to disrupt the $27 billion (€19.5bn) global greeting card market.

The CleverCards app launched last year, allows users to quickly and easily select auto-created, ready- made real (printed), photo -personalised greeting cards from their app, with CleverCards individually printing and & delivering them locally anywhere in the world, for €3.45.