Discounters’ share of French food retail market fading: Bord Bia study

Discount stores’ share of the French food retail market is fading, according to new Bord Bia research.

The discounters market share in France peaked at 15% of the total retail market in 2009, but has progressively lost ground since, now accounting for only 11.9% of the market in Apr 2013.

“The overall decline in the French discount market is primarily attributed to two factors, firstly the changes in retail legislation in France in 2009, which gave the mainstream multiples more freedom to negotiate with suppliers and subsequently gave rise to more frequent price wars; and, secondly, the growth in the ‘Drive — click and collect channel’,” notes Bord Bia’s Paris office manager Noreen Lanigan, writing in the latest edition of Bord Bia’s trade magazine Food Alert.