Popularity of strawberries on the rise to the sweet tune of €51.7m

Consumers in the 25-34-year-old category have bought 33% more strawberries than they did last year, reaching €8m in value terms, a new Kantar report reveals.

The findings coincide with National Strawberry Week, which concludes on Sunday.

Total retail sales of strawberries in Ireland, across all age groups, are worth €51.7m.