Tesco butters up stores with Irish produce

Tesco stores in Poland, the Czech Republic, Slovakia, and Hungary will stock Irish packet butter as part of the chain’s new €20m supply contract with the Irish Dairy Board.

During the remainder of 2012 and throughout 2013, the Tesco outlets will sell Irish butter under the company’s own brand label. The average growth of dairy consumption across these four markets is 5.1% versus the EU average of 1%.

Poland is the fourth biggest butter market in the EU. Combined, these four markets consume 22 times the amount of butter consumed in Ireland. This announcement represents a significant advancement for the Irish dairy industry in these key markets.