Cheesemaker and Tesco join forces to promote sheep’s milk product

Award-winning Tipperary cheese producer Crozier is teaming up with Tesco Ireland to promote the consumption of Crozier Blue.

Having promoted the sheep’s milk product with tastings at the Sheridan’s Food Festival, Crozier Blue, which is made on Beechmount Farm in Fethard, Co Tipperary, is toasting a successful year on Tesco shelves with a three-week promotion, starting on Jun 27.

Cheesemaker Sarah Furno said: “Lots of consumers enjoy our better-known Cashel Blue cheese. We’re hoping consumers will be a little more adventurous over the coming weeks and will also sample Crozier Blue.”

Sarah Furno’s parents Jane and Louis Grubb began making the cheese in their Tipperary dairy 19 years ago.

Tesco Ireland’s cheese buyer Barra McFeely said the retail price of Crozier Blue 125g will be reduced by 33% from Jun 27 to Jul 17.

“Crozier Blue is one of the best cheeses to be found in Ireland. The cheese is performing well in our shops and it is an important part of our range. We are proud to stock such a prestigious Irish cheese,” he said.

As well as being smoother than other milk, sheep’s milk contains much higher levels of vitamins and minerals than any other type of milk. It helps in the development of strong bones and helps prevent osteoporosis. Sheep’s milk is better tolerated by individuals allergic to bovine dairy products, too.