Turning a one-time visitor into lifelong customer

Daily deal sites emerged strongly with the collapse of the economy and Ireland has seen many enter the marketplace: tickles.ie; grabone.ie and groupon.ie being three of the leading lights.

Offering amazing deals, they entice business to a company that would otherwise not have materialised. Fancy a parachute jump for €19? (normal price €65). Or perhaps a set of gardening equipment for €24 (normal price €77) tickles your fancy? However, the daily deal sites have evolved to take on board nuanced marketplace changes.

Toronto-based Terence Hong is the founder of aggregator website adjuno.com and he sees changes coming down the tracks.