Vloggers and YouTubers are regarded as highly influential by the beauty industry. Now Irish women are getting in on the act, with some even earning a living. 

YOU’RE sitting at your computer, struggling with a deadline, when! new mail arrives from a friend.

Daily deal sites emerged strongly with the collapse of the economy and Ireland has seen many enter the marketplace: tickles.ie; grabone.ie and groupon.ie being three of the leading lights.