Tullamore gets centre go-ahead
The centre will open this summer and it is expected to attract up to 40,000 visitors annually. The owners of Tullamore Dew, William Grant and Sons, have previously developed world-leading visitor centres in Scotland for Glenfiddich and The Balvenie single malts among the most popular attractions in the country.
Tullamore Dew global brand director Shane Hoyne said: “The redevelopment of our visitor centre into a premium tourist destination for Tullamore and the Midlands will attract visitors from around the world who wish to engage with the whiskey they love. This will be a best in class facility which will combine the best modern technology whilst restoring the original, authentic features of this historic building. It will be a true home for Tullamore Dew.”
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