Tweak.com signs deal with publisher

Kerry-based design solutions company Tweak.com has secured a multimillion euro deal with a German publisher.

Headquartered in Killorglin, Co Kerry, Tweak.com has secured a multimillion deal with WAZ NewMedia, the digital branch of WAZ MediaGroup, one of Europe’s largest publishers.

Tweak.com allows entrepreneurs to avoid using designers, photographers, copywriters and printers by creating their own marketing materials online.

The online firm employs designers, copywriters, art workers, pre-press experts, photographers and illustrators to produce advertising and marketing materials.

German company WAZ NewMedia said they will use Tweak.com as a ‘bridge solution’ to allow advertisers for its 700 publications to create print adverts online along with giving readers access to low-cost printing from their 13 printing firms throughout Europe.

Managing director of WAZ NewMedia, Oliver Multhaup said that Tweak.com provided a solution to keep WAZ at the leading edge of technology.

“Printed media — newspapers, magazines and marketing materials are an important part of every marketing mix and far from being dead, we believe that with Tweak.com’s unique content and technology we will continue to lead in our marketplace.”

Tweak.com chief executive, Jerry Kennelly, said that the partnership will help to revitalise an industry that has been in ‘considerable pain’.

Tweak.com also has offices in Dublin and New York and employs 25 Irish staff.