Ambassador for Irish business appointed to Middle East

Enterprise Ireland has appointed an “ambassador” for Irish business to the Middle East, with similar posts planned for the US and China later this year.

In his new role, Paul Kenny — an Irish entrepreneur living and working in Dubai, since 2007 — will promote Ireland as a western-based business location for companies in the Middle East and northern Africa.

“An increasing number of mobile international entrepreneurs are coming to Ireland as their location of choice to start a new business, and from the volume of enquiries that Enterprise Ireland has received, this trend is set to continue in 2012,” the agency said.