Cooley Distillery acquired for €73m as Beam Inc aims to take on Jameson
The deal marks the Illinois-based company’s first foray into Irish whiskey, which is undergoing a renaissance in the US and is one of the global spirits sector’s fastest-growing niches.
Beam will be looking to use the $95m (€72.8m) acquisition to directly take on Jameson in the US market via Cooley’s main brand, Kilbeggan. However, it is also acquiring the Greenore, Tyrconnell and Connemara whiskey brands from the firm.
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