Paddy Power in Canadian deal

PADDY POWER has made its first foray into the north American market through the signing of a three-year supply deal with the British Columbia Lottery Corporation in Canada.

The agreement — also the Irish betting firm’s first partnership with a lottery agent — will see Paddy Power supply product, pricing and risk management services to the corporation’s online sports betting business. The partnership is scheduled formally to begin next summer.

“This is our first transaction in north America; a geography which will be of increasing strategic importance to us in the future,” Paddy Power chief executive Patrick Kennedy noted. He said the announcement provides “further endorsement of our product and partnership capabilities”.