Phorest aims to be salon booking market leader after €1.3m investment

PHOREST, an Irish company that has facilitated €250 million worth of deals in beauty salons in Ireland and Britain, has completed a €1.3m funding deal to fuel expansion.

The funding has been secured from three co-investors — The AIB Seed Capital Fund, co-managed by Enterprise Equity, Enterprise Ireland and Bloom Equity — backed by experienced technology entrepreneurs.

In the past 12 months Phorest’s software processed over €250m worth of bookings, daily deals from Groupon and Living Social, and loyalty transactions in salons across Ireland and Britain.