SuperValu to sell 100,000 turkeys

Cork: SuperValu estimates it will sell approximately 100,000 Irish turkeys worth €4 million this Christmas.

Two Irish producers will supply the turkeys to SuperValu’s 194 stores throughout Ireland; Monaghan-based Grove Turkeys Ltd and IGWT Poultry Services Ltd.

Managing director of Musgrave Retail Partners Ireland Martin Kelleher said: “SuperValu has a long-established policy of investing in local Irish produce whenever possible, thus providing the Irish consumer with top quality Irish produce at good value prices.

“Our commitment to Irish-based producers includes combined Irish retail sales of €1bn of fresh food in 2008. Indeed, across the entire range, 75% of everything sourced by Musgrave on behalf of its retail brands is either produced or sourced in Ireland.

“This represents total purchases from Irish suppliers in excess of €2.85bn at retail level.”