C&C pays €50m for Gaymer Cider

IRISH drinks group, C&C has increased its presence in Britain’s drinks market by reaching agreement to buy the British cider assets of international drinks group, Constellation Brands, for £45 million (€50m) in cash.

The deal is expected to be completed by mid-January and, according to C&C finance director Stephen Glancey, should immediately be earnings enhancing for the group.

In taking over the Gaymer Cider Company, C&C will become the second largest player in the British cider market with brands such as Blackthorn, Gaymer’s and Olde English.