IRISH drinks group, C&C has increased its presence in Britain’s drinks market by reaching agreement to buy the British cider assets of international drinks group, Constellation Brands, for £45 million (€50m) in cash.

IRISH drinks group C&C could use its newly cemented strategic agreement with industry giant, Anheuser Busch-InBev (ABI) to boost its Magners cider brand in international markets, over the long-term.