Carlsberg scraps four brands

Berlin: Carlsberg, the world’s fourth-biggest brewer, said it would scrap four brands in Germany and focus on the north of the country, where the market is less crowded.

The Danish firm will scrap Feldschloesschen, Grenzquell, Lüneburger and Moravia out of its 27 brands in Germany, spokesman Jens Bekke said.

Mr Bekke said Carlsberg would concentrate on five bigger brands in Germany – Astra, Carlsberg, Duckstein, Holsten and Lübzer – in the north. Carlsberg, which has 500 brands in 150 markets generates roughly half of group sales and earnings in the mature western European market.