Fall in exchange rate will force hotels here into 10% price cut to lure British tourists

HOTELS will be forced to drop their prices by about 10% next year in a bid to lure British tourists to Ireland.

Visitors from Britain account for about 50% of tourism into Ireland and they dominate the weekend break market, according to Davy analyst, Rossa White. “Their purchasing power is being hit,” he said, adding that sterling is likely to keep declining.

Chief executive of the Irish Hotels Federation, John Power said the situation is certainly something hotels are worried about.