McConnell’s and AFA O’Meara merge to create Ireland’s largest ad agency

IRELAND’s two leading independently owned advertising agencies, McConnell’s and AFA O’Meara, have merged, confirming recent press speculation.

The newly merged entity will have a combined turnover of €89 million and will be the largest ad agency in the Irish market, in terms of both employment levels and billings. The business will be headed by chief executive, Damian Bell, with Fiona Scott taking over the managing director role on the McConnell’s side from Jarlath Jennings. Mr

Jennings will stay on as non-executive director.