C&C sees Magners lose further market share in Britain

MAGNERS cider, owned by Clonmel-based C&C, lost further market share and distribution last month in Britain.

According to data from ACNielsen, Magners’ share of the off-trade cider market in Britain declined to 6% last month compared to 10% in December and 8% in January last year.

C&C’s Magners cider is the source of almost three-quarters of the beverage maker’s revenue, according to Davy Stockbrokers, who added that the brand’s distribution fell to 85% last month compared to 91% in December.