Retailers flock to promote quality-assured chicken

ABOUT 400 retail outlets are taking part in a nationwide campaign to encourage consumers to look for the Bord Bia quality mark when buying chicken.

The poultry industry, along with Bord Bia, yesterday launched the inaugural campaign to increase public awareness of the quality assurance scheme.

A recent Bord Bia tracking study undertaken by Milward Brown IMS with 1,200 grocery shoppers showed that origin is a major influence when it comes to buying chicken.