BoI shifts ad after client name gaffe

FINANCIAL giant Bank of Ireland has been forced to rethink its latest big budget ad campaign after inadvertently upsetting a customer.

A new 30-second television ad for mortgage advice originally showed a hairy bogeyman called Derek Whelan hiding under a child’s bed, in dire need of a bigger place to live.

But the real Mr Whelan, a long-term business customer of the bank, contacted staff concerned about being associated with the grisly looking character.