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Person: Dave the Bogeyman

A COMPREHENSIVE SERIES OF ARTICLES ON THIS TOPIC

BoI shifts ad after client name gaffe

FINANCIAL giant Bank of Ireland has been forced to rethink its latest big budget ad campaign after inadvertently upsetting a customer.

Tue, 21 Aug, 2007

Bank's bogeyman advert upsets namesake customer

Bank of Ireland has been forced to rethink its latest big budget ad campaign after inadvertently upsetting a customer, it emerged today.

Mon, 20 Aug, 2007