Irish firm develops interactive television programme in Russia

A RUSSIAN interactive television show has been developed by Irish media firm Phonovation following a €2 million investment.

Phonovation provides technology for interactive television and its clients include Today FM, RTÉ, TV3, E4, Vodafone, Pfizer and the Department of Education and Science.

It is the first foray for the company into the market outside Ireland and Britain. The company picked Russia as there is huge potential there for interactive programming and because of the size of the market.