A RUSSIAN interactive television show has been developed by Irish media firm Phonovation following a €2 million investment.

THOMAS O’Leary holds the halter of stable star Scarthy Lad in one hand, while the other hoses the ‘Stay Sound’ compound from the horse’s off foreleg. There’s a wistful, but resigned, look on his face as the plaster-esque substance dilutes and runs down the drain.