McDonald’s customers to benefit from beefed up labelling legislation

THE 150,000 customers who pass through the 75 restaurants in the McDonald’s chain in Ireland each day are now assured that only quality Irish beef is being served.

It was announced yesterday that McDonald’s Restaurants of Ireland is participating in the Irish Cattle and Sheep Farmers Association’s (ICSA) certificate of commendation for restaurants.

The certificate was devised to enable restaurants to comply with the recent country of origin (beef) labelling legislation. It allows customers to readily see that the restaurant is fully committed to serving only Irish beef.