THE 150,000 customers who pass through the 75 restaurants in the McDonald’s chain in Ireland each day are now assured that only quality Irish beef is being served.

EVER since the Earl of Sandwich first ordered meat between two pieces of bread in 1765, people have been eating sandwiches.

THEIR menus might raise questions about diet and nutrition, but there is no doubting the health of their finances.

PRE-TAX profits at McDonald’s Restaurants of Ireland jumped by 70% last year to €9.2 million, accounts filed with the Companies Registration Office reveal.

The McDonalds restaurant giant has launched its first Irish McCafe in an effort to move into the gourmet coffee market in Ireland.