Newspaper ad sales hit record €287m

AN increase of 13.5% in spend pushed advertising in national newspapers to a record €287 million in 2004.

Figures released by the National Newspapers of Ireland (NNI) shows that €145m of the €287 million total spend was invested in brand advertising by agencies, with the remaining €142.1m coming from direct advertising such as classified, property, recruitment, local retail and planning.

NNI chairman Gavin O'Reilly said these figures confirmed yet another excellent year for newspaper advertising.