Hotel's €1 deal catches eye

RYANAIR-INSPIRED marketing techniques are being used by Lynch Hotels in a €1 a room offer — but there’s a catch.

Wed, 30 Apr, 2003 - 01:00
Conor Keane

Before you can have the room for €1 you must first book a room for two at the full rate and you get the second night free.

The hotel group’s website, lynchotels.com gives the game away when you try to book the €1 room.

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