23,000 customers dump their bank for Permanent TSB’s free banking

AROUND 23,000 people have dumped their bank to take advantage of Permanent TSB’s free banking offer since it was launched earlier this year, the bank said yesterday.

But only one in three of these customers benefited from the new code on switching current accounts which was brought in by the Irish Bankers’ Federation (IBF) in January to encourage bank customers to shop around.

Permanent TSB said its campaign to snatch customers from other banks was “off to a flying start” and ahead of its original expectations.