Greg Devlin and Liam Fennelly, both directors of the MBA Global Institute, have written Countdown To Launch, a new handbook to help give startups a higher chance of making it beyond the famous five-year survival mark.
Currently, less than 50% of all start-ups achieve this. More than 22,000 new businesses were launched in Ireland in 2018.
Countdown To Launch provides a three-step, six-week blueprint for planning a business and launch.
Its model has been road-tested in real life to help start-up ventures secure seed funding.
Co-authors Greg Devlin and Liam Fennelly said: “The six-week pace gives entrepreneurs a sense of the pressure and workload required to launch a new business. We want to help startups de-risk their business idea by putting it through its paces well before launch.”
Published by Oak Tree Press (€29.95 paperback / €15.45 eBook) Countdown To Launch is available from SuccessStore.com, good bookshops and Amazon.