Cork family to star in global Kerrygold campaign

Cork family to star in global Kerrygold campaign

Kerrygold have announced a new advertising campaign that is expected to reach 36m people across the globe.

Marguerite and Michael Crowley from West Cork are among three families to star in the campaign, 'A True Taste of Kerrygold' that aims to highlight the grass-fed system of Irish dairy farming.

Brian Cleary from Waterford and Darran McKenna from Monaghan will also star in the campaign.

Kerrygold is the market leader in Germany, where its butter sells faster than any other food brand in the supermarkets, while it is the second most popular butter brand in the US.

Managing Director of Ornua Foods Róisín Hennerty said: "For decades Kerrygold has been synonymous with the benefits of grass-fed dairy and has authentically told the story of Irish dairy farming to the world.

“The beauty of a brand like Kerrygold is that we all own a piece of it, whether that’s the memories shared around family mealtimes, the charm of the Kerrygold TV ads of yesteryear or the swell of pride we feel in its presence in countries all over the world.

"It has always been an intrinsic part of Irish identity.

"It is owned by a community of Irish farming families who have passed down their farming values and methods from generation to generation.”

More on this topic

Beef dispute negotiations to resume todayBeef dispute negotiations to resume today

Applications open for critical BEAM fundingApplications open for critical BEAM funding

Spray-on plant-derived coating keeps produce fresh two to three times longerSpray-on plant-derived coating keeps produce fresh two to three times longer

Boortmalt purchase welcomed by growersBoortmalt purchase welcomed by growers

More in this Section

Uber appoints new manager for its Ireland/UK operationUber appoints new manager for its Ireland/UK operation

Ibec urges Government to invest in key projects as economy growth to slowIbec urges Government to invest in key projects as economy growth to slow

Gov should be planning for no-deal Brexit by putting legislation and funding in placeGov should be planning for no-deal Brexit by putting legislation and funding in place

Tory Party chairman James Cleverly: Jamie Oliver’s restaurant collapse not about BrexitTory Party chairman James Cleverly: Jamie Oliver’s restaurant collapse not about Brexit


Lifestyle

These are the pros who create Beyoncé’s glow and Lucy Boynton’s graphic eyes.Looking for beauty inspiration? Follow these celebrity make-up artists on Instagram

The former Great British Bake Off contestant shares her culinary recollections with Ella Walker.From eating mango with her grandmother to the smell of ghee, these are Chetna Makan’s food memories

Don’t let the late summer rain wash away all your homegrown herbs. We offer top tips on how to keep them going, long after summer has faded.Harvesting herbs: How to make 5 easily homegrown herbs last beyond summer

The beauty world has gone loco for coconuts, says Katie Wright.9 nourishing coconut beauty products that will work wonders on your hair and body

More From The Irish Examiner