Taylor Swift generates super bowl of cash for American football

The star's appearance at the NFL final to support her boyfriend Travis Kelce generated $331.5m in brand value for the Kansas City Chiefs and the NFL, according to estimates

Kansas City Chiefs tight end Travis Kelce kisses Taylor Swift after the NFL Super Bowl football game against the San Francisco 49ers on Sunday. Picture: AP /John Locher

Taylor Swift, firmly in her WAG era, successfully managed to jet from a Tokyo arena show to Las Vegas to watch her boyfriend, the Kansas City Chiefs tight end Travis Kelce, play in the Super Bowl.

In typical Swift style, the appearance was a tightly choreographed affair that reportedly involved two private jets (one on standby, just in case) to ensure she arrived in Sin City in time. When Swift hit Allegiant Stadium, the entourage included Blake Lively, Ice Spice and Kelce’s sister-in-law Kylie.