Removing largest wine serving ‘reduces amount sold in bars and pubs’

Researchers found no evidence the move affected total profits, suggesting pubs and bars did not need to worry about losing money.

Removing largest wine serving ‘reduces amount of wine sold in bars and pubs’, according to researchers (Yui Mok/PA)

People may buy less wine in pubs if the biggest serving – typically a 250ml glass – is removed from sale, research suggests.

Experts at the University of Cambridge said people could be “nudged” into drinking less, which could have a positive effect on their health.