ITV’s €895m Peppa Pig bid rejected

The owner of popular children’s TV character Peppa Pig has rebuffed a takeover approach from broadcasting giant ITV worth over £1bn (€895m).

Canada-based Entertainment One said that it “unanimously rejected” a 236p-a-share proposal as it believes it “fundamentally undervalues” the group.

Entertainment One did not name its suitor, but ITV’s takeover plans were widely reported, sending shares in its bid target surging by almost 10%.