Quirky World... Selfridges open Christmas store
The department store claims to be the first in the world to launch its Christmas shop, with the North Pole-themed space set to welcome shoppers dressed for the height of the British summer.
More than 700ft sq of space on the fourth floor of the London flagship has been decked out with over 100,000 Christmas decorations, expected at this stage to appeal mainly to tourists wanting to take home a memento. Customers can choose from more than 300 different crackers, almost 450 Christmas tree styles, and some 200 different styles of decorations.
