First abortion ad to be aired

THE first British television commercial for abortion services will be screened next week, it was announced yesterday.

The ad for unplanned pregnancy and abortion advice at Marie Stopes clinics will “confront the taboo” and raise awareness of sexual health, the organisation said.

The campaign follows a study that found fewer than half (42%) of British adults knew where to go for specialist advice about an unplanned pregnancy other than their GP.