Google online service for booksellers to rival Kindle

GOOGLE is launching a new online service for booksellers next year called Google Editions, which will let readers buy books and read them on gadgets ranging from cell phones to possibly e-book devices.

It’s the first foray into charging for books for the Mountain View, California-based company, which began its Google Books program in 2004, and will put it in competition with Amazon.com Inc’s Kindle reader.

Tom Turvey, head of Google Book Search’s publisher partnership program, said the price per book would be set by their publishers and would start with between 400,000 to 600,000 books in the first half of 2010.