Professor Michael McMahon was speaking after a report revealed 23% of the British population have a body mass index (BMI) that classifies them as obese, compared to 11% ten years ago.
Prof Michael McMahon said: “The increasing profile of larger celebrities, for example James Corden, Eamonn Holmes, Ruth Jones and Beth Ditto, means that being overweight is now perceived as being ‘normal’ in the eyes of the public.”
Researchers found many obese people refused to take any action about their situation with almost one in five (17%) not contemplating doing anything to lose weight.
Prof McMahon said: “The majority of people go to see a doctor within one week of noticing a cold, cough or ingrown toenail, but the same people ignore obesity problems for a number of years before seeking professional help. This delay could be fatal.”