Swim in extreme cold to highlight climate changes
Mr Pugh travelled from London to Helsinki ahead of his attempt to swim 1km to the Geographic North Pole in temperatures ofminus 1.8C.
If he is successful Mr Pugh will break his own record which he set in 2005 off Antarctica when he swam in temperatures of 0C. In accordance with Channel Swimming Association rules, he will swim in only Speedo trunks, a cap and a pair of goggles, despite the extreme cold.