Parents beware: your little monsters will want this

A ONE-WEEK-OLD dinosaur which develops its own personality depending on how its owner treats it is set to be the must-have toy of 2007.

The Pleo is described as a life-form by its manufacturers Ugobe and is said to feel pain, have its own rudimentary emotions and can yawn, hiccup and sneeze.

A prototype of the toy designed by the American Caleb Chung — who also came up with the Furby doll — was demonstrated yesterday at Britain’s biggest toy fair in London’s ExCel Centre.