Moss dropped from H&M ads

MODEL Kate Moss has been dropped from a planned advertising campaign for the fashion store H&M following drug use allegations.

The clothing and cosmetics giant yesterday said it would cancel a future campaign with the 31-year-old. The decision follows newspaper claims Moss had snorted cocaine.

In a statement the chain said: “H&M will cancel the planned advertising campaign with model Kate Moss.

“H&M is strongly against drug abuse and for many years has actively supported the drug preventing organisation Mentor Foundation.

“After having evaluated the situation, H&M has decided that a campaign with Kate Moss is inconsistent with H&M’s clear dissociation of drugs.”

The decision by H&M comes after the chain earlier condemned drug abuse but reportedly said it was willing to give the model another chance.

Reports in The Sun newspaper said the supermodel had ended her nine-month relationship with Babyshambles singer Pete Doherty following allegations in a Sunday paper of her involvement in lesbian affairs and years of cocaine abuse.

The supermodel makes millions from lucrative deals with companies including Burberry, Dior and Chanel.

Moss is also the face of Rimmel, a make-up brand targeted at teenage girls, and has two years left to run on her contract.

In 1998, she had a spell in the Priory clinic after her party lifestyle took a heavy toll.

Talking during an interview with David Bowie two years ago, Moss said she had given up drugs.

Moss posed for H&M a couple of years ago, appearing in fashion magazines.

She had been due to star in a campaign starting in November for the company’s high-profile Stella McCartney collection.

Spokespersons for Dior and Chanel refused to comment yesterday.