Rivals to spend $35m on final week TV ads

PRESIDENT George Bush, John Kerry and their political parties are spending nearly $35 million on TV adverts in the final week of the presidential campaign as they adjust their strategies in a shrinking battleground.

It's a staggering amount, even considering the unprecedented level of advertising in the presidential race this year.

By November 2, the candidates and their parties will have spent more than €316m on TV and radio adverts since the air wars started in March.