This crosses a line – Uefa furious at Fifa's World Cup private investment plan

Fifa has confirmed its plans to create Fifa Forward Enterprise (FFE).

Fifa and its president Gianni Infantino, pictured left, is proposing to create a new company to run its competitions including the World Cup. Pic: Bradley Collyer/PA Wire.

Uefa insists the World Cup is not an “asset to trade” after Fifa confirmed plans to set up a private company to run its competitions.

Football’s world governing body said on Tuesday it was seeking to create Fifa Forward Enterprise (FFE), which it revealed would be responsible for bringing together the sale of Fifa’s commercial rights with the operational delivery of its tournaments. The creation of the company, Fifa said, was subject to approval from national associations and the Fifa Council.