League of Ireland and SSE Airtricity announce rise in prize money ahead of 2024 season

HERE COMES THE MONEY: League of Ireland director Mark Scanlon and Ashley Morrow, head of brand, advertising and sponsorship at SSE Airtricity, with SSE Airtricity League of Ireland players at the launch of the SSE Airtricity League of Ireland 2024 season held at Vicar Street in Dublin. Photo by Stephen McCarthy/Sportsfile

The League of Ireland and SSE Airtricity have announced a rise in the overall prize money for the League of Ireland by €110,000, equating to 17%, ahead of the new 2024 season.

The new League of Ireland season was launched on Wednesday as SSE Airtricity Men's Premier Division Champions Shamrock Rovers look to begin their title defence, and on the back of SSE Airtricity's sponsorship extension in late 2023 coupled with their further support of TV broadcasts, the overall prize money for the League of Ireland's three Divisions has risen 17% from €655,000 to €765,000.